While creating some mock-ups for a product catalog, I had used the same picture of a product several times throughout the layouts (since it was the only picture they had given me so far.)
(Old) Client: It looks alright, but those pictures are all the same.
Me: Yes, they’re there purely as a visual placeholder to help give you an idea of what it will look like. When I get the rest of the files from you, all the other products will be put in the catalog instead of this same photo.
Client: I don’t think you know what you’re doing. If I was a customer and I saw a catalog full of the same thing, I’d think “Wow, I wish they sold something else!” You need to change that.
Me: I will as soon as I get more pictures from you. This is just a mock-up, to give you a general idea of what your catalog will look like. When I get them, there will be different pictures of all your products in here.
Client: Well why haven’t you done that yet?
And in the end, the few pictures he did give me were for some reason saved in one of the earliest versions of Excel. So, you know, that was helpful.
That last bit made me laugh out loud. No seriously. I laughed. Audibly. Out loud.