I admit, I am one of those kind of people who will judge a book by it’s cover. Or a wine by it’s label. Or a film by it’s poster. I do that. All the time.
Okay, I should be a little more fair: I would never say “great movie, but the poster design sucked so don’t see it”. No, I don’t do that. But I will certainly consider a film based on it’s poster. And when it comes to novels, well you all know I hate reading, but there are lots of books I’ve considered reading (but not nescicarilly read) based solely on their covers.
Of course it goes both ways: a great cover/poster/label doesn’t mean a great read/watch/product. But it’s important that a great deal of care and thought goes into it, because the fact is people judge at a glance, and if you can bring them in at a glance you’re likely to hold onto them.
So where am I going with this? To be honest I’m not really sure. It’s more or less just a lead into the following set of links about poster design and book cover design.
Screenfonts: March- Article from the Font Feed dedicated to the typography of some recent movie posters, but an interesting read even if you’re not a typophile like me.
IMP Awards - The Internet Movie Poster Database. Think that should tell you enough…
All City Media - Mentioned in the Font Feed article, this site is interesting not only because of their beautiful poster design, but for their “designer cut” section. You know how movies have “Director’s Cuts”? This is the same premise, only applied to poster designs. In the end, the final product is up to the client and sometimes great designs go unused. All City decides to showcase some of the better posters that didn’t make the cut.
FaceOutBooks - A blog completely dedicated to beautiful book cover design. From the final design, to the in between works, to even the original sketches this site is a great source for inspiration. It got my seal of aproval when one of the first things I noticed was an article dedicated to the recent James Bond Penguin covers. Because, let’s face it, they’re probably the most beautiful book covers of the last decade. Possibly even the last century.
The Criterion Collection - Not an article, not a blog, simply including because they have simply the best DVD covert art/design in the world. There are many films in the collection I would buy simply because of their boxart. I am constantly turning to their site for inspiration.
So there you go, a few sites dedicated to the works that catch us at a glance. And while I do think it’s morally wrong to simply ignore something because of poor design (or even worse, without actually reading/watching/using/tasting/etc.), the fact is, if it’s nicely designed, chances are that a great deal of care was put into the product/work, meaning I’m going to enjoy it.
“So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products….”—mathowie (via 43folders)