Second Cup Holiday Packaging.

As many know I’m a huge fan of Second Cup. I generally only head over to Starbucks during the holiday season because of their very nice holiday packaging.

Last year Starbuck’s was beautiful while Second Cup’s was less so.

This year the tables have turned. Second Cup went for simple and elegent and pulled it off beautifully. The only change I’d like to see is that it was Red instead of Brown, but thats just me personally.

Kudos.

Note: the example I give for last year’s Starbucks may be from a few years back. I’m not sure. However, here is what their tumblers looked like last year. (via sbmczh)